The Brief
LOBOMAR’s debut collection needed a launch story that carried its London and Amsterdam identity, its use of sourced sari fabrics, and the people behind the label without reducing it to a trend hook.
Work / Case File
Fashion, Hospitality and Retail
Taking a debut collection across print, digital and the room itself
The Route
The campaign moved through print fashion, editorial, interviews, a national fashion round-up, a restaurant collaboration and a physical Amsterdam retail activation.
Live Readback
Six retained outcomes across the Netherlands, India and the United Kingdom: ELLE Netherlands, Kaltblut Magazine, Glamcult, Cosmopolitan India, ON IN LONDON and Chenin Chenin.
Published and Public
Six LOBOMAR Outcomes
Six retained outcomes across print fashion, editorial, interviews, a national fashion round-up, a restaurant collaboration and a physical Amsterdam retail activation.
Issue 6, 2024
ELLE Netherlands
Alles is Familie / Everything is Family
Print fashion feature
26 Nov 2023
Kaltblut Magazine
Sunday Best
Amsterdam Fashion Week editorial
2024
Glamcult
In Conversation with LOBOMAR
Fashion interview
29 Aug 2024
Cosmopolitan India
These Indian-origin international brands will help you embrace your personal style
National fashion round-up
2024
ON IN LONDON
Pahli Hill x LOBOMAR: Final Orders Please
A fashion launch staged through a Pahli Hill restaurant collaboration, bringing the collection into a hospitality setting rather than a conventional showroom.
Restaurant collaboration and hospitality coverage
Sep 2024
Chenin Chenin, Amsterdam
LOBOMAR Retail Activation
A physical retail and hospitality activation during Amsterdam Fashion Week season, taking the collection into a live venue and customer setting.
Hospitality and retail activation
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