Fashion label, debut collection launch (client named: LOBOMAR-)

Final Orders Please: launching LOBOMAR-'s debut collection

LOBOMAR Final Orders Please debut collection campaign

The Situation

What Had to Move

LOBOMAR- is an Indian-Italian fashion label preparing to launch its debut collection, "Final Orders Please," a line built around the late-night eatery scene and constructed from sourced Mumbai saris. The label had a strong concept and almost no press profile in Europe, and needed a launch that got the story in front of fashion editors during a crowded fashion-week calendar, not just a product drop nobody covered.

What We Did

The Route

Media relationsLaunchesEvent PRBrand strategy

01
Media relations: pitched and placed the collection with fashion, culture, and lifestyle editors across the Netherlands, India, and the UK, working the story rather than a press release.
02
Launches: built the "Final Orders Please" narrative around the eatery concept and the sari sourcing, so editors had a real angle instead of a generic collection announcement.
03
Event PR: secured and staffed press presence at a pop-up during Amsterdam Fashion Week season and at the debut collection launch in London.
04
Brand strategy: shaped how the label talked about its own process (sourcing, construction, provenance) so every interview reinforced the same true story.

What Happened

The Confirmed Outcome

Confirmed placements across each of the outlets on the press wall below, spanning print, digital fashion press, and culture titles in three countries, plus an in-person retail activation during Amsterdam Fashion Week season. Coverage ran across two separate moments (the London launch and the Amsterdam pop-up), which is the outcome we aim for: not one spike, but a story that keeps getting picked up.

We had a collection we believed in and no idea how to get it in front of the right editors. They didn't oversell it. They found the true version of the story and put it where people who cover fashion actually look.
Founder, LOBOMAR-

LOBOMAR Final Orders Please fashion editorial

LOBOMAR debut collection editorial detail

Coverage We Secured

8 Moments

This is coverage Reynolds Works secured for our fashion client LOBOMAR- around its debut collection, "Final Orders Please." It is a coverage log, not a highlight reel: every line ran, and any editor listed here can be asked to confirm it.