01
Find the angle
We begin with the claim that can survive a sceptical editor. If there is no honest, interesting version of the story, we say so.
PR, Handled Properly
We Put Your Story on the Wire
Reynolds Works is a London PR desk for companies with something real to say. We turn hard-won expertise into stories editors can use, then carry the work through pitching, interviews, edits and publication.
How We Work
The Short Version
Four stages take a story from an internal claim to a public result. Each one has to hold before the next begins.
02
Build the proof
Facts, examples, numbers and an accountable spokesperson come before the pitch. Every line should be ready for the next question.
03
Choose the room
We read the publication and the journalist before we write. Five relevant approaches beat fifty identical emails.
04
Stay to the result
We handle the follow-up, edits, approvals and loose ends. We report the work according to what became public, not what merely looked promising.
On the Wire
Ten Stories, Features and Live Moments
Founder arguments, specialist articles, fashion editorial, hospitality coverage and retail activations, each shown with the real work that reached the public.
Issue 6, 2024
ELLE Netherlands
Alles is Familie / Everything is Family
Print fashion feature
26 Nov 2023
Kaltblut Magazine
Sunday Best
Amsterdam Fashion Week editorial
2024
Glamcult
In Conversation with LOBOMAR
Fashion interview
29 Aug 2024
Cosmopolitan India
These Indian-origin international brands will help you embrace your personal style
National fashion round-up
2 Sep 2026
The Fintech Times
Round Treasury: Where AI Actually Earns its Place in Finance
Written founder interview
28 Aug 2026
Waste Advantage
The Work That Disappears Between the Route and the Invoice
Contributed US trade article
Sep 2026
Electrical Times
Ten Weeks a Year Isn’t the Cost of the Trade. It’s a Design Fault.
Published trade magazine viewpoint
23 Jun 2026
CustomerThink
Neither Your CDP Nor Your MDM Decides Who Your Customer Is
Editor’s Pick founder article
2024
ON IN LONDON
Pahli Hill x LOBOMAR: Final Orders Please
A fashion launch staged through a Pahli Hill restaurant collaboration, bringing the collection into a hospitality setting rather than a conventional showroom.
Restaurant collaboration and hospitality coverage
Sep 2024
Chenin Chenin, Amsterdam
LOBOMAR Retail Activation
A physical retail and hospitality activation during Amsterdam Fashion Week season, taking the collection into a live venue and customer setting.
Hospitality and retail activation
The Wireless Room
What We Do
Seven disciplines, one desk. Below is the short version of each; the full brief is one click away.
01
Thought Leadership & Owned Content
Turning what your people actually know into bylines, commentary, and long-form pieces editors want to run.
02
Media & Speaker Training
Preparing the people who'll face the microphone, the camera, or the room, so they sound like themselves under pressure.
03
Event PR
Launch parties, roundtables, briefing dinners, press trips: we design the room so the story tells itself, then handle what it takes to get the right people into it, editors, creators, and your own team, and make sure the right people are in it.
04
Crisis Communications
A steady hand and a clear line when something's gone wrong and every hour matters.
05
Brand Strategy
Working out what your brand actually stands for before we try to get anyone else to believe it.
06
Work Culture & Collaboration
Internal communications built for teams who are tired of memos nobody reads.
07
Communication Design
Giving the message a shape, a look, and a format built for how it'll actually be seen.
Next Dispatch
Have Something Worth Saying?
Tell us what it is, who needs to hear it and what has to happen next. We will tell you honestly whether it is ready to send.