2024, Issue 6
ELLE (Netherlands)
"Alles is Familie / Everything is Family" (Issue 6, 2024), by digital editor Taviza Balraadjsing
Print glossy feature
PR, Handled Properly
We Put Your Story on the Wire
Reynolds Works is a London PR agency for companies with something real to say. We find the angle that's actually true, get it in front of the people who decide what's news, and keep it moving until it lands where it counts.
How We Work
The Short Version
Four things we hold to on every brief, whether it's a product launch or a bad week that needs managing carefully.
Find the real story first
Most pitches fail because they're built backward, from what a company wants said rather than what's actually true and interesting. We start by finding the version of the story that survives contact with a skeptical editor. If we can't find one, we say so before we waste your week and ours.
02
Say what we mean
No brief goes out with three meanings stacked on top of each other. We write one clear line, test it against the hardest question a journalist could ask, and only then put it in front of anyone. If a message needs a paragraph of caveats to survive scrutiny, it isn't ready.
03
Know the room before we knock
We do the unglamorous work of knowing who actually covers what, what they've run recently, and what would make this pitch different from the six others in their inbox that morning. Relevance beats volume. We'd rather send five pitches that land than fifty that don't.
04
Report what happened, not what we hoped would happen
Coverage reporting should be a fact sheet, not a mood board. You'll get a plain account of what ran, where, and what changed, alongside the near-misses and the doors that didn't open. We'd rather you trust the good news because you've seen us tell you the flat news too.
Coverage We Secured
8 Moments
2024
Glamcult
"In conversation with LOBOMAR-"
Interview feature
26 Nov 2023
Kaltblut Magazine
"Sunday Best" editorial
Amsterdam Fashion Week editorial
29 Aug 2024
Cosmopolitan India
"These Indian-origin international brands will help you embrace your personal style," by Anjaly Sabu
Trend round-up inclusion
2024
Homegrown
"Final Orders Please"
Launch feature
2024
Shift London
"Lobomar launches debut collection in London"
Launch news coverage
2024
ON IN LONDON
"Pahli Hill x Lobomar: Final Orders Please"
Event listing and coverage
Sep 2024
Chenin Chenin pop-up, Amsterdam
Live placement, not a published piece
In-person retail activation during Amsterdam Fashion Week season
Representative Outcomes
The kind of result we aim for, every time.
Illustrative, representative, not audited figures
01
National and trade coverage across a spread of outlets per launch
02
Coverage across multiple countries on international briefs
03
Founder and leadership bylines placed and sustained over months, not one-offs
04
Reply from London within one working day, every time
The Wireless Room
What We Do
Seven disciplines, one desk. Below is the short version of each; the full brief is one click away.
01
Thought Leadership & Owned Content
Turning what your people actually know into bylines, commentary, and long-form pieces editors want to run.
02
Media & Speaker Training
Preparing the people who'll face the microphone, the camera, or the room, so they sound like themselves under pressure.
03
Event PR
Launch parties, roundtables, briefing dinners, press trips: we design the room so the story tells itself, then handle what it takes to get the right people into it, editors, creators, and your own team, and make sure the right people are in it.
04
Crisis Communications
A steady hand and a clear line when something's gone wrong and every hour matters.
05
Brand Strategy
Working out what your brand actually stands for before we try to get anyone else to believe it.
06
Work Culture & Collaboration
Internal communications built for teams who are tired of memos nobody reads.
07
Communication Design
Giving the message a shape, a look, and a format built for how it'll actually be seen.
Next Dispatch
Have Something Worth Saying?
Tell us what it is. We'll tell you honestly whether it's ready to send.