Plant-based lifestyle brand (plant-based products and gallery space).
A plant-based lifestyle brand
The Situation
What Had to Move
This brand was launching a new product line alongside a physical gallery space, and needed press attention that reflected its actual design sensibility, not standard food-and-drink trade coverage, plus a launch event that generated press in its own right.
What We Did
The Route
01
Launches: built the public narrative around the brand's design and lifestyle positioning rather than treating it as a routine food launch.
02
Event PR: designed press attendance and media moments around the gallery opening so the room itself carried the story.
03
Influencer relations: identified and briefed creators whose audiences matched the brand's actual customer, not creators chosen for reach alone.
04
Media relations: pitched lifestyle, design, and food press across national and trade outlets.
What Happened
A Representative Outcome
Representative of the kind of result, not audited counts.
National and trade coverage across a broad spread of lifestyle, design, and food outlets, plus event coverage and social content from attending creators that extended the launch window well beyond opening day. A visible lift in the brand's design-press profile followed the gallery opening.
The room was the message. They made sure the people who write about rooms were actually in it.
Next Brief