European enterprise-software firm (B2B software).
A European enterprise-software firm
The Situation
What Had to Move
An established European B2B software company had real technical depth and a positioning problem: prospects and press could not clearly say what made it different from larger, better-funded competitors, and its existing content was not earning attention.
What We Did
The Route
01
Brand strategy: audited the existing positioning and narrowed it to one specific claim the company could defend under direct questioning.
02
Thought leadership: built a bylined content programme around that claim for trade and business press.
03
Owned content: rebuilt the company's own case studies and executive commentary to say the same thing consistently across every surface, not a different pitch per channel.
04
Media relations: pitched the sharpened narrative into B2B software and enterprise-tech press, replacing generic company-news distribution.
What Happened
A Representative Outcome
Representative of the kind of result, not audited counts.
A shift from scattered, one-off mentions to a repeatable run of trade and business-press placements built around one consistent argument. Internal feedback pointed to easier sales conversations once the public story matched what the sales team was actually pitching.
We had the product. We didn't have the sentence. They found the sentence.
Next Brief