AI presentation and productivity startup (AI slide generation).
An AI presentation and productivity startup
The Situation
What Had to Move
This startup builds an AI tool that generates presentation decks. It needed a real tech-press moment for its public launch, not a line in a roundup, inside an AI-tools news cycle where most launches disappear within a day.
What We Did
The Route
01
Launches: sequenced briefings, embargoed access, and asset delivery so coverage could run the moment the product went live, not days behind it.
02
Media relations: briefed reporters who cover AI productivity tools ahead of launch with a working demo and one specific, checkable claim about what the product does differently.
03
Launch moment: coordinated a single release window across outlets to concentrate coverage into one visible day instead of a scattered trickle.
04
Follow-through: supported comparison pieces and follow-up interviews in the fortnight after launch, so the story did not end on day one.
What Happened
A Representative Outcome
Representative of the kind of result, not audited counts.
Tech-press coverage across a cluster of AI and productivity-focused outlets on launch day, followed by a run of comparison and roundup mentions in the weeks after. The founder could trace a clear traffic spike to specific placements on launch day itself.
We had one day to make noise. They made sure it landed on the right day, with the right people already briefed.
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