The Situation
What Had to Move
This company teaches organisations how to actually use AI inside their operations, in a market flooded with self-declared AI experts. It needed to be recognised as a credible, specific authority rather than another voice in the noise.
What We Did
The Route
01
Brand strategy: defined a specific, defensible point of view on what responsible AI adoption looks like inside real organisations, distinct from hype-cycle commentary.
02
Thought leadership: secured bylines and commentary slots in outlets covering workplace AI adoption and enterprise technology.
03
Category authority: built a consistent public archive of commentary so journalists had a reliable source to call on this exact angle.
04
Speaking: prepared and placed leadership for panel and conference speaking opportunities that reinforced the same position, rather than one-off appearances.
What Happened
A Representative Outcome
Representative of the kind of result, not audited counts.
Trade and business-press coverage and commentary placements across a wide spread of outlets over the engagement, plus a rise in inbound press requests once the company was established as a known, quotable source on the topic.
Reporters started calling us before we called them. That's the actual measure.
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